The Metamorphosis of online Video
16/03/13 10:16
Online Video is undergoing changes. Everybody is trying to figure it out. These guys have other ideas. I kind of agree with them… We need a new system.
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Deaden in Kamloops
14/03/12 08:39
Our little revenge movie, Deaden, was screened recently in Kamloops for their Dark Fest event, screening hosted by co-producer, star and screenwriter John Fallon. To this day, this movie enjoys some sort of following and is regularly screened. The movie was apparently well liked by those still in attendance at the end of the screening. Because no matter where you screen this film, a lot of people walk out before the end of the first ten minutes. Anyhow, it is always fun to read the reactions of people to that film, especially when they relate their thoughts and feelings to the opening scene. As a filmmaker, I do not think that I ever have, nor will I ever manage to, create such a strong reaction in an audience out of showing virtually nothing. Most of the scene was entirely created in editing. And 90% of its intensity comes from the audio and the piercing screams of actress Anna Jaeger. But somehow it remains a very visceral experience - painful to watch and damn near impossible for some to sit through.
Deaden Review (Kamloops Darkfest)
Deaden Review (Kamloops Darkfest)
About Web Series Promotion
01/03/12 12:13
I was listening to Indie Intertube yesterday. It was a great show. Indie Intertube is a show about web series that proposes reviews, offers discussions about the web series scenes and is all around entertaining. They broadcast twice a week. Watch it if you can. Definitely worth seeking out.
But that is not my point… Yesterday during the show, the girls mentioned someone who pitched a blog article to the IAWTV but was refused because deemed too negative. The blog article was going to be called: Why I do not watch your web series. It was to be about lack of promotion - or bad promotion on the part of web producers. Something I am afraid I agree with. So it was with great excitement that the blogger in question accepted the offer of the girls: they would post his blog on their site as a guest blogger. Read the piece this morning and I was bitterly disappointed. This blogger says basically: write a press release!
Wow. Best advice ever.
Here is what I wrote on the Indie Intertube comments:
“I write tons of press releases – sometimes one a week. I have to side with Susan: 9 times out 10 nothing comes out of it despite submitting it to dozen of press releases wires sites. I mostly use them nowadays for SEO purpose. The honest truth is most journalists are too busy to be bothered – if it is not big news, they don’t have the time to waste.
We have been on TV three times – did not make much difference – increased our fan base on FB slightly. Our best results come from social medias. But you would have to follow us to know we exist. Because getting the mainstream media to talk about us is hard. We managed to get the cover of La Presse, the biggest newspaper here in Quebec. That brought us lots of new fans.
We recently launched a comic book all across North America, a derivative product from our web series. The book SOLD OUT IN THREE WEEKS!!!! SOLD OUT! In three weeks! A comic book from a semi-obscure web series! I could not get one article about it anywhere, including within the so-called web series press crowd. Guess what? I sent a press release… It got picked up by no one.
When I heard about your blog subject yesterday on the show I had high hopes about it – but this is just not it.”
There was someone else, Susan, mentioned in my comments, that was extolling the virtues of Social Media. I agree with her.
Promoting your work in an environment where people are constantly being sold to is hard. You have to stand out. Press releases are a useful tool but frankly nowadays, it is more for SEO than anything else. Because unless you have a megastar in it, no one wants to talk about something no one knows. Even most bloggers. We have to stand out by merit and other means. Press releases alone are not gonna cut it.
But that is not my point… Yesterday during the show, the girls mentioned someone who pitched a blog article to the IAWTV but was refused because deemed too negative. The blog article was going to be called: Why I do not watch your web series. It was to be about lack of promotion - or bad promotion on the part of web producers. Something I am afraid I agree with. So it was with great excitement that the blogger in question accepted the offer of the girls: they would post his blog on their site as a guest blogger. Read the piece this morning and I was bitterly disappointed. This blogger says basically: write a press release!
Wow. Best advice ever.
Here is what I wrote on the Indie Intertube comments:
“I write tons of press releases – sometimes one a week. I have to side with Susan: 9 times out 10 nothing comes out of it despite submitting it to dozen of press releases wires sites. I mostly use them nowadays for SEO purpose. The honest truth is most journalists are too busy to be bothered – if it is not big news, they don’t have the time to waste.
We have been on TV three times – did not make much difference – increased our fan base on FB slightly. Our best results come from social medias. But you would have to follow us to know we exist. Because getting the mainstream media to talk about us is hard. We managed to get the cover of La Presse, the biggest newspaper here in Quebec. That brought us lots of new fans.
We recently launched a comic book all across North America, a derivative product from our web series. The book SOLD OUT IN THREE WEEKS!!!! SOLD OUT! In three weeks! A comic book from a semi-obscure web series! I could not get one article about it anywhere, including within the so-called web series press crowd. Guess what? I sent a press release… It got picked up by no one.
When I heard about your blog subject yesterday on the show I had high hopes about it – but this is just not it.”
There was someone else, Susan, mentioned in my comments, that was extolling the virtues of Social Media. I agree with her.
Promoting your work in an environment where people are constantly being sold to is hard. You have to stand out. Press releases are a useful tool but frankly nowadays, it is more for SEO than anything else. Because unless you have a megastar in it, no one wants to talk about something no one knows. Even most bloggers. We have to stand out by merit and other means. Press releases alone are not gonna cut it.
Finally! Someone tells it like it is!
27/10/11 13:10
The future of (Genre) Filmmaking
17/10/11 20:55
I spent the weekend at Con*Cept, a small Montreal Science-Fiction convention. I was invited to participate in a panel with fellow colleagues Sv Bell, Brett Kelly, Eric Bilodeau and Keith about the future of Genre Filmmaking. I was not officially listed as a guest but my colleagues were kind enough to invite me to join in.
It turned out to be a VERY interesting conversation. And inevitably it gravitated towards the death of medias in general. Piracy was of course brought up. Various reasons were given for the slow and brutal demise of most medias. Yet no one seems to have a really clear answer as to why it is happening. There are a lot of factors at play here and I think the issue is more complex than simple piracy.
More on the subject soon!